Kellogg Family. Breakfast Cereal Pioneers

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An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. There are photographs in every chapter, and a timeline of major events and a related facts page end each book.

As reference material, this series would be helpful to students when they are beginning to learn to do research since so many primary sources are included. The books would also be valuable when young readers are assigned a biography to read. These corporate histories contain some intriguing tidbits about the lives and methods of the inventors and entrepreneurs.

Photographs of the people and their products are interspersed throughout the texts. Colorful, captioned photographs enhance the information and create visual appeal for a broad range of learning levels. Clear, purposeful language stresses the importance of hard work and diligence and conveys a sense of excitement for the science of invention.

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We stand behind everything we sell, and guarantee customer satisfaction in both our products and our service. Read about our humble beginnings and how we've grown to become a leader in the industry. You know, Dr. Kellogg created the term that we would now call wellness. And so he prescribed all sorts of healthy living practices, with the notion that it's far easier to prevent a disease than to treat it after the body has broken down. So he advised about good diets, grain and vegetable diets, but no meat.

He advised against nicotine or smoking of any kind, caffeine, alcohol. And he prescribed lots of exercise and fresh air, when people were not doing that at all. They created a sanitarium in Battle Creek, and — what was called a sanitarium. And it centered around what you referred to as biologic living.

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This was a term that they coined? It came from some of his religious beliefs as a Seventh Day Adventist. But he added on to them, using the best medical literature of the day, always shoehorning the latest science into his world view.

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And he wanted to teach both the healthy and the unhealthy how to live healthier lives. But it was also a complete medical center, and a grand hotel and spa all rolled into one. Tens of thousands of people came to Battle Creek every year. It was the most popular train stop on the Michigan Central between Chicago and Detroit. And lots of celebrities came as well. One of the Dr.

Kellogg Family: Breakfast Cereal Pioneers - Joanne Mattern - Google книги

Kellogg's goals was to develop an easily digestible breakfast food, and that's the cereal that we now all know, which maybe turned out to be not the healthiest food after all. Well, you have to remember who he was seeing. They were mostly very constipated people who ate a terrible…. So he thought, if I could make grains more digestible, maybe that would help these invalided patients, as he called them.

And so first it was just rolls, until one lady broker dentures on these hard double-baked rolls and wanted him to replace her dentures. Then he ground them up into little, tiny kernels. And, finally, they came up with flaked cereal. And it is indeed easily digested, and, probably, if you have a stomach ache, that might be a good food to eat. But this whole process was what gave birth to, I guess, then wheat flakes, and now corn flakes as we know it.

And then John's little brother, Will, who really ran the sanitarium, experimented with it on and on and on, and he developed corn flakes because corn was a cheaper grain and it was tastier. And when it came out in , it took the world by storm, because now even a father could make breakfast simply by pouring it out of the box.

How the Kellogg brothers transformed breakfast and pioneered ‘wellness’

And people just loved it. And for as close as that working relationship and personal relationship was, it does sound that they really — there was a real antipathy between them. John Harvey was eight years older than Will, and he treated Will like a little brother. But he could also dominate him and treat him very badly. So, when the doctor was riding his bicycle across the campus of the sanitarium, Will had to run along and take notes. When the doctor had one of his five daily bowel movements, he would ask Will to come or order Will to come into the bathroom with him and take notes on his latest lecture or his latest book chapter, so that he wouldn't miss it.

And no wonder Will hated his guts. And with all this dominant relationship, Will finally decided, at the age of 46, to leave the doctor's employ after 25 years and founded what people Kellogg's. They did sue each other for almost a decade over who had the right to be the real Kellogg. The doctor said, well, I'm the famous Dr. And he was more famous than Will at the time, bestselling author, lecturer and so on.

Will said, well, look, I have advertised everywhere. I have spent millions of dollars. Read about the inspiration and evolution of this easy breakfast. James Caleb Jackson challenged guests more accustomed to beef or pork for breakfast to try his powerful, concentrated grain cakes. But one of his guests, Ellen G. White, was so inspired by his vegetarian lifestyle that she incorporated it into her Seventh-Day Adventist Church doctrine.

Kellogg Corn Flakes Making Machine/Breakfast Cereal Processing Line

One of those early Adventists was John Kellogg. He created a biscuit of oats, wheat, and corn, which he also called Granula. Together, the brothers tried to come up with breakfast items more wholesome and easier on the bowel than meat. They experimented with boiling wheat and rolling it into sheets, then grinding it.